7/19/2023 0 Comments Red breast whiskeySucculent exotic fruit with a little citrus, complementing deeper notes of dried apricot and sultana. The Cask Strength expression gives a glimpse of Redbreast 12 in its natural, full flavoured taste. Matured in a combination of Bourbon seasoned American Oak barrels and Oloroso Sherry seasoned Spanish oak butts, the distinctive Redbreast sherry style is a joy to behold in each and every bottle. Made from a mash of malted and unmalted barley and then triple distilled in copper pot stills, Redbreast 12 boasts the flavour complexity and distinctive qualities of Pot Still whiskey. Take the flavors and aromas of Redbreast 12 and crank them all the way up! Straight from the cask, unfiltered, no water added. Visit and follow on Instagram, on Twitter and RedbreastUS on Facebook to view the content.Savour the seminal Redbreast 12 in its natural, full flavoured state. Robin Redbreast was created by the Public House Advertising Agency and produced by Jelly London Illustration Agency and will be rolling out across global marketing channels starting today. What better way to widen this audience than to introduce a modern-day digital evolution of our beloved Robin that encapsulates the essence of the brand and the people who make it. We know that the Redbreast audience is driven by curiosity and as digital natives, they like to discover and engage with brands online. … (was) Named in 1912 by the bird fancying chairman of W&A Gilbey’s, the Robin Redbreast has been an intrinsic part of the brand's history and identity. Laura Hanratty, Head of Prestige and Specialty Brands at Irish Distillers explains that the venerable icon: But now I'm ready to #PassItOn and welcome new Redbreast fans into the flock. ) With my name on the label, lending my voice and personality was a natural progression. Shot on location at Midleton Distillery, fans can also expect cameos from Irish Distillers' expert whiskey blenders Billy Leighton and Dave McCabe. Robin Redbreast will be featured in a series of digital ads with a witty take on the world of whiskey and current affairs. … the introduction of Robin Redbreast has been designed to drive discovery with more whiskey fans, broadening its audience by creating a memorable character for the beloved range. The marketing campaign underscores the brands ambitious growth plans for the US market. The model pays homage to the wood casks in the maturation process and which are responsible for giving Redbreast its character. The Robin evokes the quality and craftsmanship of Redbreast Irish whiskey. Because, when you’ve landed on something special you just know.ĭeveloped using CGI technology, Robin Redbreast's depiction is based on a wood carving. The Robin campaign leaves a memorable impression that is unmistakably Redbreast. With this new campaign, we wanted to build a deeper connection with consumers by giving the celebrated icon a voice that reflects the evolved tone and personality of the brand. Elevating the Robin Redbreast from the brand logo to the brand voice will feature “Robin” as a plucky yet charming character with a dry wit and Irish sense of humor a character that reflects the people of County Cork, Ireland, where Redbreast has its home.Īccording to Mwanza Lumumba, Brand Director, High End Irish Whiskey, Pernod Ricard USA:
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